Tathastu Buddy
What is Tata Neu?
Tata Neu is a unified platform that connects several brands across the Tata universe like never before. Designed to be a super-app, Tata Neu offers everything from daily grocery, electronics, finance solutions, flights, holidays, and more.
Tata Sons and Ltd. are looking to invest over $2 billion in it.
Earn NeuCoins
Each brand on Neu is connected by a common reward called NeuCoins, which can be earned across all brands online and at physical locations and can be used similarly as well. Explorers on it will be treated to unbeatable offers from AirAsia India, BigBasket, Croma, CLiQ, IHCL, Westside, and more.
On its Play Store page, the app’s description reads: “Consume cutting-edge digital content, make payments, manage your finances, plan your next holiday or perhaps just your next meal – there are lots to explore and experience in the world of Tata Neu”
Future Plans For Tata Neu
As of now, Tata Sons Ltd is planning to invest the minimum sum of $2 billion. As per reports, it is
also planning to raise $5 billion by selling the stakes for the digital venture to external investors. This app is now open for only its employees and if everything goes well, it is expected to be launched next year with features
including, financial services, grocery, healthcare, fashion, lifestyle, over–the–top services, bill payments, and education.
Other Super apps
Several other internet conglomerates such as Amazon, Paytm, and Reliance Jio have built their versions of super apps, where they provide a bouquet of services such as payments, content streaming, shopping, travel bookings, groceries, etc.
