Barbie Release New Diwali Doll by collaborating with Anita Dongre

Hi Barbie! It’s time to sparkle.
As the festive season approaches, Mattel has released an enchanting Diwali Barbie Doll in collaboration with renowned Indian fashion designer Anita Dongre. With Diwali set to be celebrated on October 31 this year, the unveiling of this unique doll marks a joyful beginning to the festivities.

The new Barbie Signature figurine showcases a beautiful blend of traditional Indian elements. Dressed in a vibrant “Moonlight Bloom” outfit, the doll features a patterned lehenga skirt, a floral vest known as a koti, and a chic cropped choli top. Adorned with dahlias, jasmine, and the Indian lotus—symbols of strength and beauty—this exquisite ensemble reflects the essence of Indian culture.

To enhance the festive spirit, Barbie is accessorized with sparkling earrings and gold bangles, designed to mirror the radiant lights of Diwali. Mattel emphasizes that Dongre’s artistic vision merges modern aesthetics with traditional craftsmanship, celebrating the rich heritage of Indian fashion.

In a statement, Anita Dongre expressed her excitement: “In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture.” Dongre also shared her personal connection to the doll, revealing, “I didn’t have a chance to own a Barbie as it wasn’t available in India when I was a kid. But it’s an incredible feeling to get to design my own Barbie. This doll is my first one, and it’s so very special to finally own a Barbie I designed!”

Starting October 4, the Diwali Barbie Doll will be available for purchase at major retailers such as Target, Amazon, and Walmart, as well as Mattel’s official website, priced at $40. With this delightful addition to the Barbie collection, fans around the world can now celebrate the festival of lights with a piece of beautifully crafted Indian heritage.